Brand Standards Development
Is Your Brand Being Abused?
If your logo is getting stretched out, is not being printed properly, or doesn't look right for any reason, it's being abused! A lack of brand standards may be to blame. Often brands are abused by the very people who should be living up to them: employees! If you haven't established brand standards, employees may abuse your logo colors, angles, may put your logo on unauthorized images, or may tarnish what you've worked so hard to establish.
We Get It. Protect Your Brand!
We feel you on this, when you've put your heart and soul into your brand only to have it not look the way you intended, that can feel personal. We've worked with companies to establish brand standards so they can hold employees and partners to account! Brand standards include specific colour usage, proportions, fonts, verbiage (constraints on distressed language), and how much space to give your logo when it's applied to marketing collateral.
Let's Make A Plan to Set Brand Standards.
Our clients found working with bizfront, that they were able to control the use of their logos, and communicate standards to employees and partners. It all starts with a conversation, we can work to understand what's most important to your brand so we can help you protect it. Book a consultation with us to see how we might be able to help. We'll quote you up-front so you can make an informed decision, and on your approval we'll get to work.