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KOA Heroes, the stylish and comfortable scrubs retailer founded by Anisha, has a mission to provide healthcare professionals with the best possible workwear. But in order to truly make their mark online, KOA Heroes needed to improve their Shopify website and infuse more of their brand into the store. And that's where Bizfront came in.
We worked closely with Anisha to uncover the heart and soul of KOA Heroes' mission, identifying what motivates their customers and what sets them apart from the competition. Through our dynamic and innovative Brand Lens package, we identified KOA Heroes' unique selling points, values, mission statement, customers, and personality. By doing so, we were able to create a solid foundation for the brand that allowed them to speak authentically to their audience and make a real impact.
Once we had identified KOA Heroes' brand attributes, we got to work deploying them across their website, giving it a new level of tonality, copywriting, and persuasiveness. We deepened the descriptions for every product they sell, making them more descriptive, giving them more personality, and making them more persuasive. And to top it all off, we completed some image production that took their original photography and made it pop with bold, vibrant colors, all while ensuring the website loaded quickly and seamlessly.
But we didn't stop there. We knew that in order for KOA Heroes to truly thrive online, they needed to be easily discoverable by their target audience. That's why we completed a comprehensive on-site SEO package that made their website faster, loaded it with relevant keywords, and properly tagged all the meta fields to satisfy Google and other search engines' criteria. The result? A website that was not only visually stunning, but also highly functional and effective at driving business growth.
And the results speak for themselves. Since implementing our work, KOA Heroes has seen a short-term increase of 38% more website traffic, a 165% increase in sales, and a whopping 106% increase in conversions. By taking the time to truly understand the heart and soul of KOA Heroes' brand, we were able to help them create a website that not only looks great, but also drives real results.
At Bizfront, we are passionate about helping businesses like KOA Heroes thrive. Whether you need a new ecommerce or company website, or simply want to improve your website's performance, we have the expertise and know-how to make it happen. We take the time to truly understand your brand and your audience, and then we put that knowledge to work to create a website that is both visually stunning and highly effective. So why wait? Contact us today to learn more about how we can help take your business to the next level.