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You know what's essential for establishing your online presence and reaching potential customers? Having a kickass website! But, figuring out how much it should cost can be intimidating, especially if you don't know what factors to consider. No worries, we got you covered! In this blog, we're going to break down the key factors that can impact the cost of a small business website in Calgary.
Scope of the Website
First off, the more pages a website has, the more work it'll be. Simple, right? A basic website may only have a few pages, but a more complex website could have dozens of pages, including product pages, blog posts, and landing pages. If you're not sure what the optimal scope of your website should be, a quick chat or a cup of coffee with Bizfront is free, and we can help you nail down the right scope of work so you can get started, or at the very least have a great understanding of what you need when you're ready.
Content Depth of the Pages
Next, how much content you want on each page can also impact the cost of a website. If you want lots of text, images, and videos, it'll take more time and effort to create. However, high-quality content can make your website more engaging and effective at attracting and retaining visitors.
Functionality of the Website
The level of functionality you want your website to have is another factor to consider. If you want an e-commerce website with shopping carts, payment gateways, and order tracking, it'll be more expensive than a basic informational website. And, if you want features like lead capture forms, appointment scheduling, or a customer portal, that'll also add to the overall cost.
Asset Collection
If you already have high-quality images and videos, that's awesome! You can save on the cost of hiring a photographer or videographer. But, if you need these assets created or curated, Bizfront can offer those via stock photos or through some production partners. If you're looking for the least expensive way to get started, we'll guide you through that. We deliver complete solutions and have creative ways to present your company in the most positive light possible.
SEO
Last but not least, if you want to generate leads from your website, you need to consider the elements that go into search engine optimization (SEO), which allows Google and Bing and other search engines to list your site for potential searchers. This includes optimizing your website for keywords and search phrases that potential customers might be using to find businesses like yours. On-site SEO is a highly effective way to generate leads and increase your online visibility, and it's included in every Bizfront website.
As a rule of thumb, armature-designed websites can start anywhere from $500 (we caution against this- we've fixed our share of these!)
To get a website that can be found on Google, is easy to use, enhances your company's brand and profile, and converts users into leads, a smaller scope website from Bizfront starts around $3,000.
Now, when it comes to the cost of a small business website in Calgary, remember that there's no one-size-fits-all answer. The cost will vary depending on your specific needs and goals, and if you have hard budget caps, we can prioritize the most important factors to get you started. You can always add more later!
At Bizfront, we work with small business owners to create customized websites that meet their unique needs and budgets. We offer a range of website design and development services, including website design, SEO, e-commerce, and branding solutions.
If you're ready to explore your options for a small business website in Calgary, we invite you to contact us today. We'll be happy to discuss your needs and provide you with a customized quote. At Bizfront, we're committed to providing high-quality, affordable website solutions that help small businesses succeed online. Let's get started!