• Chris van Kampen

Rope-A-Dope's Website Drives Business

Updated: Mar 21


When Adam first approached bizfront to assist with his website, he had been wondering why it wasn't performing and getting him clients. On top of that, Adam felt that the design of his previous website was just okay. It didn't reflect the business he had built, and he felt that even if someone did find his website, the design might communicate a lack of pride or professionalism, which was absolutely not the case!


Check out RopeADope.ca

bizfront consulted with Adam about Rope-A-Dope and his passion became extremely clear. Adam is a safety first rope access technician and teacher, and his business consists of reaching hard to access places - like skyscraper windows, large atriums, and HVAC systems that are too high to reach with ladders. It's a thrilling endeavor that Adam lives and breathes every day, and the best part is, Rope-A-Dope's value proposition is clear: His team gets the job done better, faster, and at a lower cost than the other guys. It's a hat trick! Getting to know Adam and his passion for his business, it became clear that his team are very specialized experts in rope access. They can do what others can't - almost like super heroes. bizfront wanted to reflect the can-do attitude and the bravery it takes to carry out the task of hanging off the side of Calgary's skyscrapers to keep Calgary seeing blue. bizfront put together a plan that included a structure of the site so Adam was totally clear on what would be included. We got to work with inspiration from Adam's solid branding, the iconic blue and yellow communicate trust and hard work. We infused the super hero attitude in the verbiage of his website, the images, and the icons. Adam's reaction to the presentation of his website was priceless, and completely over the top! You could see the pride Rope-A-Dope's owner takes in his craft, and he was thrilled to finally see a website that reflected his business' attitude and value proposition.

My website is perfect, bizfront managed to capture the spirit of my company and it was WAY beyond my expectations. I've had loads of people compliment on it including customers and business is booming. - Adam Gaulin, Owner of Rope-A-Dope

Adam's customers are impressed by the clean design and ease of use, and Adam is thrilled with the optimization that helps Rope-A-Dope maintain top spot on Google for his key search terms. If you have a website you feel doesn't reflect your business, isn't easy to use, or isn't driving customers to you, contact us for a free quote. We can help you grow!

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