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Westbow Systems' Bold Strategy for Website Redesign and Lead Generation

Updated: Apr 25, 2023


Westbow Systems' website, while aesthetically pleasing, was totally lacking when it came to generating leads. It was only optimized for desktop viewing and left mobile users frustrated with a poor user experience. To make matters worse, the website was not search engine optimized, leaving it buried deep in the search engine results pages, where nobody could find it. Traffic was nonexistent, and leads were just as scarce.


That's where Bizfront stepped in. Our digital marketing expert saw the potential in Westbow Systems and developed a bold strategy to give the company a complete website overhaul. We took the strong design elements that were already in place and built upon them, creating a stunning website that was not only visually appealing but functional for any device.


But we didn't stop there. We also utilized our proprietary multi-market SEO system to give Westbow Systems the visibility they deserved. Our on-site SEO services helped the website to rank high in search engines for key products like mobile shelving, commercial and warehouse shelving, pallet racking, and lockers. This allowed Westbow Systems to reach potential customers in western Canada who were actively searching for their products.


Bizfront also planned and executed a Google Ads campaign using AdWords. Our goal was to capture storage product intenders and give Westbow Systems the opportunity to sell systems to customers across Western Canada. The results of this campaign, along with the website redesign, were phenomenal. The website generates hundreds of leads for the company, allowing the owner, Mickey, to focus on growing his team and bringing more products online.


In short, Bizfront collaborated with Westbow Systems to transform it from a startup company to a thriving business with a website that was not only responsive to any device but also generating leads and driving sales. Ready to transform your website into a lead-generating machine and reach new heights in your business? Look no further than Bizfront, the premier digital marketing agency in Calgary. With our team of experts, cutting-edge technology, and personalized approach, we'll help you solve even the most stubborn digital challenges and achieve your goals. Don't wait any longer to bring your website to the next level. Contact us today to start your journey towards success.

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