Search Advertising, Google Ads, SEM, and PPC in Calgary

PPC (Pay-Per-Click) is an online advertising model where you only pay when someone clicks on your ad. Your ad appears on search engines like Google or other websites, driving traffic to your site.

SEM (Search Engine Marketing) is a broader strategy that includes PPC and other methods, like organic search. PPC is a specific tactic within SEM where you pay for ad placements.

The cost depends on factors like your budget, industry, and competition. You can set your own budget, and you only pay when someone clicks on your ad, making it a flexible and cost-effective option.

No, PPC and SEM are scalable. You can start with a budget that fits your business and adjust it as you see results. This makes it a low-risk way to test and grow your online presence.

You can see results almost immediately once your ad campaign is live. PPC places your business at the top of search results, driving traffic to your site as soon as potential customers click on your ad.

Yes! PPC and SEM allow you to target specific audiences based on location, keywords, and more. This ensures your ads reach the right people who are most likely to become your customers.

Bizfront provides you with detailed reports showing how many people saw and clicked your ad, how much you spent, and how many leads or sales you generated, so you can track your ROI clearly.

Yes, we handle everything from setup to management. We monitor performance and adjust your campaigns to ensure you’re getting the best possible results, so you can focus on running your business.

Yes, PPC and SEM can be effective for businesses in almost any industry. Whether you're a local B2C business, a B2B business or an e-commerce business, targeted ads can help you reach the right audience.

Google Ads focuses specifically on search engine results, while other forms of online advertising (like social media ads) target users on platforms like Facebook or Instagram. Each serves a different purpose in reaching your audience.